What its not. What it is.
Seriously, it’s not a competition. It’s not about who puts up what first. You don’t have to be the first to put up a flyer. It doesn’t matter if you post your photos before everyone else. I don’t give a shit if I’m the last to get something up, nor the first. Its not about search results, its not about traffic, its not about popularity and its not about being fucking cool and outdoing others.
I write with two words always in my mind, and very little else: